Frames 001 — 044
01
Sketch
Two weeks on paper before anything is drawn on a screen. Letterforms, wrong turns and the twenty versions nobody else ever sees. This is where the idea is cheapest to change.
Amarante — Brand studio for things that outlive the brief
01 — Selected work6 of 48
Identities we still stand behind years after the launch.
01Onde
Onde Parfums
Identity, Packaging
2025
02Clémentine
Pâtisserie Clémentine
Identity, Art Direction
2024
03Bercy Works
Bercy Architectes
Identity, Digital
2024
04Terre Nue
Terre Nue Céramique
Identity, Packaging
2023
05Maison Lumen
Maison Lumen
Art Direction, Film
2025
06Palais Rouge
Fondation Palais Rouge
Identity, Wayfinding
2023
Full case studies, including the parts that did not work, are shared on request.
Ask for the full portfolio02 — The studioParis, 2016
The amaranth is the flower that refuses to fade. We named the studio after it because a brand should not need a rescue every three years.
Amarante is fourteen designers, writers and directors working out of a former printworks in the 11th. We build identity systems, the films that carry them and the digital places they live.
We take a small number of projects each year and we stay on them. Long enough to draw the mark, set the type, shoot the campaign and hand over a system the in-house team can actually run.
2016
Founded in Paris
48
Identities shipped
14
People in the studio
9
Countries served
03 — CapabilitiesSix disciplines, one team
Everything the identity needs, drawn under one roof.
We draw the mark, build the typographic system around it and write the rules that keep it intact once we hand it over. Every identity ships with a live system, not a frozen PDF.
- Naming
- Logotype
- Type systems
- Guidelines
Seasonal campaigns from concept through to the shoot floor. We direct photographers, set builders and retouchers so the finished frame matches the one we promised in the deck.
- Campaigns
- Still life
- Casting
- Retouch
In-house motion and 3D. Identity launches, product reveals and the kind of scroll-driven film sitting at the top of this page, built frame by frame rather than exported once and forgotten.
- Brand film
- 3D
- Titles
- Sound design
We design and build. Component libraries, editorial tooling and commerce front ends, delivered as working code your engineers can extend rather than a handoff they have to translate.
- Sites
- Design systems
- Editorial
- Commerce
Dielines, materials and print finishing worked out with the producer from day one. We prototype on the real stock because a foil block never looks the way it does on screen.
- Structure
- Dielines
- Finishing
- Production
Exhibition catalogues, annual reports and monographs. When the shelf demands it we draw a bespoke face so the publication cannot be mistaken for anyone else.
- Books
- Catalogues
- Type design
04 — ProcessFour chapters, twelve weeks
The film at the top of this page is the process.
Every identity we make travels the same four chapters, from the first pencil line to the moment the system leaves the studio. Scroll the reel again and you are watching it happen.
Frames 045 — 088
02
Fold
The sketch is folded down. We cut whatever the brand can survive without and keep testing the remainder at a centimetre wide, because that is where most marks quietly fail.
Frames 089 — 132
03
Mark
The mark is resolved, then the system is built around it. Type, palette, grid, motion. It has to hold on an app icon, a shopfront and a folded card at the same time.
Frames 133 — 176
04
World
The identity leaves the studio as a world. Packaging on the real stock, campaign shot, site built and a team trained to run it without calling us every Tuesday.
05 — RecognitionSelected
Awarded, occasionally. Repeated, mostly.
Seven of our last ten projects came from a client we had already worked with, or the person they recommended us to.
- D&ADWood Pencil, Brand Identity — Onde Parfums2025
- AwwwardsSite of the Month, nominee — Maison Lumen2025
- Type Directors ClubCertificate of Typographic Excellence2024
- ADCBronze Cube, Packaging Design — Terre Nue2023
- Communication ArtsDesign Annual, selected work2022
Trusted by
- Onde Parfums
- Maison Lumen
- Fondation Palais Rouge
- Bercy Architectes
- Terre Nue
- Pâtisserie Clémentine
- Galeries Sévigné
- Hôtel Marceau
- Studio Bastille
- Verre & Or
06 — ContactBooking from March
Tell us what should still be standing in ten years.
The studio
14 rue de la Folie-Méricourt75011 Paris, France
New business
bonjour@amarante.parisTelephone
+33 1 84 80 22 14Local time
--:-- in Paris
